I’m Michelle, a watercolour artist, graphic designer and lifelong lover of soft florals, cosy characters, and anything a little bit magical.

500K Digital Downloads Sold

31k Social

Following

19+ Years in
Graphic Design

I live in England with my husband and our two young boys, who keep life wonderfully chaotic, loud, and full of unexpected dance breaks. I’m a true Sagittarius at heart: optimistic, adventurous, curious, always dreaming big, and admittedly a bit impatient — especially when I’m excited about new ideas (which is… often!).

I’ve always loved a bit of adventure, and before settling into family life, my husband and I enjoyed many holidays together — parasailing in Mauritius, zip-lining through the jungle in Mexico, wandering along beaches, and sightseeing with my camera in hand. I’d snap little moments that caught my eye: flowers, fashions, colours, buildings, landscapes — anything that sparked inspiration. Those memories and inspiration still flow into everything I paint today.

Animal characters & illustrations

Florals &
foliage

Mushrooms, butterflies & nature

Rich Colour
Mixes

Realistic animals and insects

Tiny details that make people smile

Professionally, I’ve been a graphic designer for nearly 20 years, and for the last decade I’ve specialised in whimsical watercolour and gouache illustration.

From my home studio — armed with far too many paints, my iMac, and usually my two small adorable boys popping in for snacks — I’ve created artwork that has now reached people all around the world. With over 550,000 clipart downloads across multiple platforms, Bloomella has grown into something far bigger and more magical than I ever imagined.

Dancing in the kitchen with my boys

Leaving voice notes for my friends that are basically mini podcasts

Planning my next family holiday

Walking round with a cup of coffee in hand

Looking for my phone (I misplace it daily!)

Reading mystery books

Bloomella is my happy place — where creativity meets calm, colour meets magic, and cosy characters come to life.

I create art in the hope that it brings someone a smile, a spark of inspiration, or a quiet moment of peace. Through tutorials, paint-alongs, and fun watercolour moments, I love inspiring others to slow down, learn something new, and pick up a paintbrush.

Say hi on Instagram with my 18k+ followers @bloomella

I’m so happy you’re here. Grab a cuppa, get comfy, and welcome to my colourful little world. 💛